How to Make Sales and Marketing Meetings More Effective and Impactful
When done effectively, regular sales meetings are crucial to your team’s success. In addition to sharing important updates and enabling group discussions, they can also help motivate your sales team.
What was supposed to be a way to make your team more successful turns into another series of updates. Before you know it, your sales representatives are starting to get scared by taking time out of their days to attend.
When it comes to meetings that involve a lot of people, it is good to set some basic rules in advance. If your sales meetings are going overtime, you might want to consider addressing expectations. To save time and make sure you don’t get sidetracked, you can:
- Make sure participants know they should be prepared
- All participants are required to participate
- Control the time spent on discussion topics
Set a goal
The tradition of having a sales meeting once a week is not enough reason to hold a meeting. Yes, you want to block time in your calendar so that your sales team can get together, but it’s okay to leave it.
At the end of the day, meetings without a specific purpose seem meaningless and just turn into another calendar entry. What’s worse, they can negatively affect your team’s performance for the rest of the day.
Review the results before the sales meeting
Depending on the size of your team, it may take time to review their results. That’s why your best bet is that they deliver the data before the meeting. The most comprehensive way to do this is to have a live document that they can update in advance.
Make your sales meetings exciting
Just because it’s a sales meeting, doesn’t mean it needs all the data and is no fun. Don’t forget that your team will pick up your energy. In other words, if you treat the meeting as a task, your team will not be more excited than you.
Now, that doesn’t mean you should bring out balloons and colorful wigs. It’s just as easy to set the right tone from the start – and the best way to do that is to give credit where it’s left.
Maintain consistency It is helpful to have a meeting at the same time every week so that your sales representatives get into the habit of blocking the same time on a weekly basis.
This will improve attendance, as your team will always know not to book more of that time unless absolutely necessary. If your team only has experienced salespeople, you can scale your sales meeting back and forth to give them more time to close deals.